ToonMachine was my first project as a creative outside of the agency universe. I had the opportunity to lead the in-house creative team, and work with the external agency from the strategy to the final project.
To celebrate the 20th anniversary we've created the first ever human claw machine, where the parents and kids could play together as a team. That ended up being very impactful, with over $1million return on spontaneous media coverage, bringing a very positive sentiment to the brand on both of our audience (parents and kids).
To celebrate the 20th anniversary we've created the first ever human claw machine, where the parents and kids could play together as a team. That ended up being very impactful, with over $1million return on spontaneous media coverage, bringing a very positive sentiment to the brand on both of our audience (parents and kids).
Awards:
Colunistas 2013: GP
Cannes 2013: Short List Direct
Cannes 2013: Short List Promo & Activation
El Ojo 2013: Silver Promo
Clube de Criação 2013: Gold Promo
Colunistas 2013: GP
Cannes 2013: Short List Direct
Cannes 2013: Short List Promo & Activation
El Ojo 2013: Silver Promo
Clube de Criação 2013: Gold Promo
