On the Mobile side everything is created internally from social media to in-game messaging. I'm responsible for leading the in-house creative team as well as create assets.
The game was released in 2017 and still today has a huge DAU and a very vocal audience. In order to keep them engaged and entertained we developed some strategies which includes a full set campaign for each character release, DC cross-overs, wallpapers, memes, polls and seasonal pieces. In response, Injustice 2 Mobile social pages grew over 150% on Facebook and 40% on Twitter over the last 3 years.
The game was released in 2017 and still today has a huge DAU and a very vocal audience. In order to keep them engaged and entertained we developed some strategies which includes a full set campaign for each character release, DC cross-overs, wallpapers, memes, polls and seasonal pieces. In response, Injustice 2 Mobile social pages grew over 150% on Facebook and 40% on Twitter over the last 3 years.