On Mortal Kombat 11 I had the opportunity to lead the internal creative team at NetherRealm Studios and work closely with the Ad agency Create (launch campaign) to bring the best of internal and external creative mindset together. The effort led to the most successful launch campaign and as result the best selling game any of the WB Games Studios ever released, hitting the top 5 best selling games of 2019.
Mortal Kombat 11 Key art
Mortal Kombat 11 Ultimate Key art
Mortal Kombat 11 Aftermath Key art
On the social media front, the team and I decided to go with a casual and fun communication approach. Creating shareable, memeable assets, engaging with our audience daily through the first couple of months from the release date, and at least 3 times a week during the sustenance.
As a result we've exceeded 3 times our fan base reaching 6M followers on Facebook and the engagement on social media sky-rocketed.
As a result we've exceeded 3 times our fan base reaching 6M followers on Facebook and the engagement on social media sky-rocketed.
Halloween Pack campaign
Halloween Pack campaign
Halloween Pack campaign
Horror Pack Campaign
Horror Pack Campaign
Sheeva Fatality Reaction
International Selfie Day Meme
Best Friend Day
Happy ThanksGiving
In partnership with PR and other internal teams at Warner Bros Games we had the opportunity to create some exclusive assets that brought Mortal Kombat to the spotlight, including a couple of PS4 themes, some magazine covers and a GameStop gift poster.
Find more here:
https://mortalkombat.com/roster (character rendering)
https://www.facebook.com/MortalKombat (social media)
https://mortalkombat.com/roster (character rendering)
https://www.facebook.com/MortalKombat (social media)
