When Mortal Kombat X was released I was responsible for creating all social media assets, in-game messaging, and help the approval process for the launch campaign AKQA was developing. Although MK had a hard core fan base already well stablished, my goal was to get the attention and engagement of casual players as well as potential new players creating both informational assets and shareable fun assets.
Cubs Finals - Social Media
Cubs Finals - Repercussion
Halloween Campaign
Halloween Campaign
Halloween Campaign
Jason Release - Tease
Killer Team Campaign- Fan Based Tips
Mad Jax Congrats Campaign
Predator Release - Tease
