As the Lead Creative Director at NetherRealm Studios, I directed the internal creative team responsible for all social media assets for Injustice 2. Collaborating with AKQA, we developed and executed the launch campaign, integrating strategic planning with creative execution to produce compelling content.
Injustice 2 Legendary Edition Key art
Injustice 2 Legendary Edition Key art
Injustice 2 Legendary Edition Key art
Our objective was to engage both DC enthusiasts and fighting game fans by delivering content that was informative, entertaining, and shareable. Initiatives included:
Community Engagement: Empowering fans to influence in-game challenges through interactive polls.
E-Sports Coverage: Providing comprehensive coverage of tournaments and amplifying player narratives.
Creative Content: Developing engaging and surprising content to captivate our audience.
These efforts culminated in Injustice 2 having the most engaging social media presence within NetherRealm Studios at the time, surpassing 1 million followers on Facebook.
April Fools Social Media Asset
April Fools Social Media Asset
Multiverse Challenge - You chose the next
Multiverse Challenge - You chose the next
E-Sports
More projects and assets from Injustice
https://www.facebook.com/injusticegame (social media)
https://www.injustice.com/media/wallpapers (rendering)
https://www.facebook.com/injusticegame (social media)
https://www.injustice.com/media/wallpapers (rendering)
