Mortal Kombat X

Sustenance and Social Media

As the Creative Director for Mortal Kombat X, I was responsible for developing all social media assets, managing in-game messaging, and facilitating the approval process for the launch campaign in collaboration with AKQA. While Mortal Kombat had an established hardcore fan base, our objective was to capture the attention and engagement of casual players and potential new audiences by creating both informational and shareable, entertaining content.

Key Campaigns and Initiatives:

Cubs Finals Social Media Activation: Leveraged the Chicago Cubs' participation in the finals to create timely and engaging content that resonated with fans.

Halloween Campaign: Developed thematic content to celebrate the Halloween season, enhancing player engagement through festive and interactive posts.

Character Release Teasers: Created teaser campaigns for new character releases, including Jason and Predator, to build anticipation and excitement within the community.

Killer Team Campaign - Fan-Based Tips: Engaged the community by sharing fan-based tips and strategies, fostering a collaborative and interactive environment.

Mad Jax Congrats Campaign: Celebrated player achievements and milestones, reinforcing community involvement and recognition.

Mortal Kombat 25th Anniversary Campaign: Commemorated the franchise's milestone with special content that honored its legacy and engaged both longtime fans and newcomers.