As the Lead Creative Director at NetherRealm Studios, I directed the in-house creative team responsible for all facets of Injustice 2 Mobile's visual and messaging content, encompassing both social media and in-game communications. Since its 2017 release, the game has maintained a substantial daily active user base and a highly engaged community.
To continually captivate and entertain our audience, we implemented a series of strategic campaigns, including:
Character Release Campaigns: Developed comprehensive campaigns for each new character introduction, such as the Shazam Launch Campaign.
DC Universe Cross-Overs: Leveraged synergies within the DC Universe to create engaging content that resonated with fans.
Visual Content: Produced high-quality wallpapers featuring characters like Batman Ninja, Enchantress, Blue Beetle, and Gorilla Grodd.
Interactive Content: Created memes and polls to foster community interaction and engagement.
Seasonal Campaigns: Designed thematic content aligned with seasonal events to maintain user interest throughout the year.
These initiatives led to significant growth on our social media platforms over a three-year period:
Facebook: Achieved a 150% increase in followers.
Twitter: Realized a 40% growth in followers.
Shazam Launch Campaign
Shazam Launch Campaign
area 51 storm Social post
Batman Ninja Wallpaper
Enchantress Wallpaper
Blue Beetle Wallpaper
Gorilla Grod Wallpaper
Classic Superman release Campaign
Classic Superman release Campaign
Classic Superman release Campaign
