As the Lead Creative Director at NetherRealm Studios, I spearheaded the internal creative team and collaborated closely with the advertising agency Create to develop and execute the launch campaign for Mortal Kombat 11. This partnership merged internal insights with external creative strategies, resulting in the most successful launch campaign in the studio's history. Mortal Kombat 11 became the best-selling title among all WB Games Studios releases, ranking among the top five best-selling games of 2019.
Mortal Kombat 11 Key art
Mortal Kombat 11 Ultimate Key art
Mortal Kombat 11 Aftermath Key art
To engage our audience, my team adopted a casual and interactive communication approach. We created shareable, memeable content and maintained daily interactions with our community during the initial months post-release, transitioning to tri-weekly engagements during the sustenance phase. This strategy tripled our Facebook following to 6 million and significantly boosted overall social media engagement.
Halloween Pack campaign
Halloween Pack campaign
Halloween Pack campaign
Horror Pack Campaign
Horror Pack Campaign
Sheeva Fatality Reaction
International Selfie Day Meme
Best Friend Day
Happy ThanksGiving
In partnership with PR and other internal teams at Warner Bros Games we had the opportunity to create some exclusive assets that brought Mortal Kombat to the spotlight, including a couple of PS4 themes, some magazine covers and a GameStop gift poster.
Find more here:
https://mortalkombat.com/roster (character rendering)
https://www.facebook.com/MortalKombat (social media)
https://mortalkombat.com/roster (character rendering)
https://www.facebook.com/MortalKombat (social media)
